The Contradiction

David is a strategic leader in the insights world with more than 25 years of experience driving growth, profitability, and market relevance for some of the world’s most recognizable organizations. He has served as a trusted advisor to Fortune 100 clients across consumer goods, retail, financial services, and technology, helping leadership teams translate consumer understanding into commercial advantage.

Throughout his career, David has held senior leadership roles at Collage Group, Big Village, and GfK (now NIQ), where he was responsible for P&L ownership, go-to-market strategy, and the development of scalable businesses. He has successfully launched syndicated products, restructured regional operations, and led the shift from project-based revenue models to subscription and recurring revenue platforms that strengthen retention and long-term growth.

David brings a rare combination of strategic clarity and practical execution. His work is grounded in behavioral psychology and informed by deep expertise in consumer insights, data analytics, and AI-powered solutions. 

In addition to be a founding member of The Collective, he is the groups operational leader.

Michelle is a highly accomplished and results-driven executive with 25 years of experience in strategic planning, developing marketing campaigns, consumer insights, market research and sales. She is consistently driving business growth and profitability for Fortune 100 companies as their Trusted Advisor. Michelle has proven ability to lead cross-functional teams, cultivate strategic partnerships, and deliver innovative solutions that address complex business challenges. Her expertise in leveraging consumer psychology, behavioral science, data analytics, and emerging technologies successfully informs strategic decision-making and market positioning. 

Michelle has worked for companies such as Deloitte, IRI/Circana and Procter and Gamble and holds a Masters Degree in Behavioral Economics from The Chicago School of Professional Psychology and is currently continuing her studies there as a PhD candidate in Business Psychology. 

Natasha has spent 25 years in insights and analytics, consistently doing the same thing: taking what’s new and turning it into something that makes money. She built social listening into a commercial offering before most agencies took it seriously, brought digital behavior data into journey mapping, and has been deep in AI-powered product development well before the rest of the industry caught up.

Her path runs through global insights organizations like GfK, Kantar, and Material, where she built and led teams with full P&L accountability, launched digital research divisions, commercialized analytics platforms, and drove transformation initiatives that repositioned entire service portfolios.

Today, Natasha operates on two fronts. Through Intellogue DDW, she advises insights and analytics agencies on growth strategy, product commercialization, AI strategy, and go-to-market execution. As Managing Partner at Social Lens Research, she is building Social Lens Library, a subscription-based ethnographic video platform that gives brands continuous access to consumers' lived experiences and ethically sourced video content for AI training data licensing and synthetic persona development. She brings the rare credibility of advising on product strategy while actively building and scaling one of her own.

Jennifer is a certified Coach & Team Development Consultant with a passion for helping organizations build high-performing, engaged, and resilient teams. In her capacity as Founder & CEO of Triple W Forum and as a Founding Partner of The Soul of Leading Institute, Jennifer has been partnering with global corporations for over 20+ years across various industries. Jenniferempowers leaders and teams to navigate challenges, improve collaboration, and drive meaningful results. Jennifer’s work uniquely combines rigorous assessment data with facilitated dialogue, helping teams move from insight to real, sustainable shifts in how they work together.

Gary is a general management leader with 25+ years building and fixing businesses across the insights and research ecosystem. He's known for financial acumen, strategic clarity, and the ability to see what's actually broken when a business stagnates or declines.

Gary co-founded Interscope, a shopper marketing and research firm, growing it 5x over six years before positioning it for acquisition by GfK. Inside GfK, he held multiple Managing Director roles, running portfolios spanning FMCG, healthcare, automotive, e-commerce, and financial services. His work included reversing a five-year sales decline at Etilize (a tech-driven e-commerce business), transforming a struggling US tire panel into an industry standard, and leading integration and restructuring across large-scale mergers.

Gary is most often pulled into situations where profitable growth has stalled—not because of market conditions, but because of misaligned strategy, bloated operations, or unfocused positioning. He understands that growth requires discipline: knowing what business you're actually in and who you serve.

Gary holds an MBA from the Wharton School and a BA in Economics from Princeton University.

Scott has spent his career figuring out why people think what they do and do what they do, then using those insights to inform decisions that actually matter. He's built two insights and analytics departments from scratch: one at Luxottica Retail (a $3.5B consumer company) and one at Lovesac, a high-growth furniture startup that scaled from $65M to over $700M in seven years.

Before that, Scott spent seven years working on P&G businesses—both as an external agency partner and inside the Consumer and Market Knowledge group. He led global insight work for Oral-B, helped develop launch communications for Febreze, and shaped brand strategy for Swiffer. That P&G foundation taught him how insights function inside disciplined, high-stakes environments where the cost of being wrong is high and the value of being right compounds.

Scott is known for focusing insights on the highest points of business leverage—not just answering questions, but identifying where understanding the customer creates competitive advantage. At Luxottica, he led a team serving seven specialty retail brands and became an internal thought leader on brand positioning and communication strategy. At Lovesac, his insights work drove key decisions across communication, branding, customer experience, and product innovation. He's also run his own fractional insights practice for eight years, helping founder-led companies build their first insights capabilities.

Scott believes insights should create an almost unfair advantage—but only when they're deployed against real business leverage, not buried in reports. He's overseen $20M+ in research spending and knows the difference between insights that inform decisions and insights that sit on shelves.

Scott holds a BS in Marketing from Miami University and an MBA from the University of Cincinnati.

Tom is a seasoned strategic insights and advisory consultant with a track record of scaling businesses, building high-performing sales organizations, and driving revenue growth across industries. He has held senior leadership roles at NielsenIQ, Ipsos, and Vision Critical, where he consistently delivered multi-million-dollar growth, launched innovative service platforms, and integrated insights into market strategies. Known for his ability to structure teams, optimize go-to-market approaches, and lead organizational transformations, Tom brings deep expertise in sales leadership, insights activation, and business expansion. He holds a BBA in Marketing & Economics from Pace University and completed the Executive Leadership Development Program at Columbia Business School.