Growth Clarity & Direction
(Ideation-led engagement)
When growth feels unfocused, the first problem is usually clarity.
This engagement is designed to help leadership teams:
- Sharpen the core value proposition
- Define who they are truly built to serve
- Clarify where differentiation and urgency live
- Align internally around a clear growth direction
This work creates the foundation for everything that follows — strategy, messaging, selling, and scale.
Best for:
Founder-led and idea-driven firms that know they need to grow, but aren’t aligned on how or where to focus.
Story, Targeting & Influence
(Influence-led engagement)
Strong ideas don’t create growth if they don’t move.
In this engagement, we help firms:
- Translate clarity into compelling stories
- Tighten targeting to the audiences that matter
- Design messaging and outreach that disrupts and influences
- Create a rhythm of communication that builds familiarity and trust
The goal is not volume.
It’s relevance — showing up in a way the market actually responds to.
Best for:
Firms with a solid offering that struggle to stand out, generate consistent interest, or convert awareness into conversation.
Growth Systems & Sales Enablement
(Impact-led engagement)
When growth stalls, it’s often because selling lacks structure.
This engagement focuses on:
- Designing a simple, practical growth methodology
- Clarifying the sales motion and stages
- Improving enablement, cadence, and accountability
- Making progress visible and improvable
We build systems that support sellers — not scripts that constrain them.
Best for:
Organizations with active sales efforts that feel inconsistent, inefficient, or overly dependent on individuals.
Commercial Leadership & Execution
(Impact, with responsibility)
In some cases, the fastest path to movement is ownership.
Bossey can step into execution temporarily — including:
- Pairing in sales or doing the selling when needed
- Hiring, coaching, or managing sales teams
- Acting as a fractional or interim CRO / CGO
- Stabilizing the commercial engine during transition or change
This work is deliberate and time-bound.
Execution is a proving ground, not a permanent solution.
Best for:
Firms at an inflection point — launching something new, rebuilding their sales motion, or needing momentum before handing ownership back internally.