The Growth Challenge of the Idea-Led Firm.

We work in what we call the Human Intelligence Economy — the world of organizations that turn human understanding into business impact. It includes research and insights firms, data and analytics companies, consultancies, creative and strategy agencies, and the platforms that power them. Some sell ideas, others sell technology, but all are built on the same foundation: applying human experience to solve business problems. We help those firms grow — sharpening their value proposition, translating it into stories that resonate, and building the commercial systems that turn their intelligence into results.

The core growth challenge in the Human Intelligence Economy is focus. These firms are built on deep expertise in understanding people, culture, and behavior, but that expertise can be hard to translate into a clear, differentiated story. Many rely on relationships or reputation instead of a defined growth system. Others try to be everything to everyone and lose their edge. As clients demand faster, more measurable outcomes, these firms need to evolve — to sharpen their value proposition, productize what they know, and scale what’s personal. We help them do exactly that.