The Collective
Present your business to the people who have been your buyer.
Every week, a leader of an idea-led firm presents to a group of senior executives who assess the business through one commercial framework. Most of them have owned the budget on the other side of the table.
How it works
One framework, every time.
You present the business, the market you sell into, and the growth problem you are working on.
Executive members assess it through the same commercial framework used in every session, looking for the strengths, the gaps and the openings.
We write the session up into a full evaluation and walk you through the findings.
Using the same framework each week is what makes the feedback comparable. You get a disciplined evaluation from people with different commercial backgrounds, scored against a fixed set of dimensions.
What you leave with
The conversation is the start of it.
- A written evaluation of the business
- Scores across the commercial dimensions in the framework
- Consolidated observations from the executive members
- A prioritized list of what to fix first
- A facilitated debrief with the Bossey team
- Introductions where there is a real fit
Our laboratory
The Collective is where the studio does its research.
Every presenter goes through the same lens, which lets us compare one firm against another, see which problems repeat across the category, and sharpen the framework as we go.
That is what we get out of it, and it is why presenting stays free. What we learn here is what we bring to client work, and the patterns we see across idea-led firms start in these sessions.
Who assesses you
Executives who have bought from firms like yours.
Members do not attend to sell. They participate because they like working on hard commercial problems, and because most have spent years evaluating firms, owning budgets and deciding what gets funded.
Next
Bring the business you are stuck on.
Presenting is free and takes an hour. Write to Keith and he will find you a week.