Ideas
Read enough to decide for yourself.
Thirty years of building, selling and rebuilding, written down every week. Essays, frameworks, and the arguments I will make in a meeting.
All of it is free.
Where I stand
Four arguments, and the writing behind them.
The optimization economy is ending, and the bar goes up for everyone.
Demographics removed the floor that let a lot of companies grow without deciding anything. The commercial bar goes up from here.
Thinking is not the product. I publish all of it.
Anyone selling their thinking as the scarce part is either confused about the year or hoping you are.
AI is making firms sound more like each other.
The tools accelerate whatever instinct you already had. For most firms that instinct is to match the market.
Selling expertise is a different job from selling anything else.
In a firm built on an idea, product, story, selling and delivery are one system. Most sales advice assumes they are four.
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Growth Is a Choice
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Written for executives and commercial leaders of research firms, data practices, consultancies and creative businesses. No sequence and no gate.
Growth Is a Choice
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