Ideas
Notes on turning expertise into movement.
Growth is a Choice is where we think out loud about the commercial challenges facing idea-led firms.
Every article begins with a question we’re trying to answer — not content we’re trying to produce.
Editor’s Picks
Featured Essays
The classic interview exercise reveals almost nothing about sales ability. What actually differentiates isn’t the pitch—it’s the product decisions behind it.
Every conversation should leave a prospect with something useful, whether or not the deal happens. The process becomes the value, not just the path to it.
Relentless selling doesn’t happen by accident. It happens when ideation, influence, and impact actually support it.
Growth is a Choice
A weekly note on turning expertise into commercial movement.
No funnels. No hacks. Just better thinking.
Latest Writing
The most recent essays from Growth is a Choice.
Beyond Business
Where our ideas come from.
The books we read, the music we listen to, the cities we visit, the architecture we admire, and the conversations we have all influence the way we think about growth.
This isn’t a recommendation list.
It’s a snapshot of what’s shaping the studio’s perspective today.
Reading
- The God Test: Artificial Intelligence and Our Coming Cosmic Reckoning — Robert Wright
- But Beautiful: A Book About Jazz — Geoff Dyer
- The Assistant — Bernard Malamud
Listening
- Thelonious Monk — Essentials
- Honor Killed the Samurai — KA
- The Stone Roses — The Stone Roses
Watching
- Adolescence
- The Wonderful Story of Henry Sugar
- Breakdown: 1975
Places
- NYC
- Richmond
- Washington, DC
Questions
- What makes a business memorable?
- Why has so much become optimized into sameness?
- How does AI change the value of judgment?
- What can improvisation teach us about leadership?
Updated monthly.