Present your business to the people who have been your buyer.

David is a strategic leader in the insights world with more than 25 years of experience driving growth, profitability, and market relevance for some of the world's most recognizable organizations. He has served as a trusted advisor to Fortune 100 clients across consumer goods, retail, financial services, and technology, helping leadership teams translate consumer understanding into commercial advantage.

Throughout his career, David has held senior leadership roles at Collage Group, Big Village, and GfK (now NIQ), where he was responsible for P&L ownership, go-to-market strategy, and the development of scalable businesses. He has successfully launched syndicated products, restructured regional operations, and led the shift from project-based revenue models to subscription and recurring revenue platforms that strengthen retention and long-term growth.

David brings a rare combination of strategic clarity and practical execution. His work is grounded in behavioral psychology and informed by deep expertise in consumer insights, data analytics, and AI-powered solutions.

In addition to be a founding member of The Collective, he is the groups operational leader.

Michelle is a highly accomplished and results-driven executive with 25 years of experience in strategic planning, developing marketing campaigns, consumer insights, market research and sales. She is consistently driving business growth and profitability for Fortune 100 companies as their Trusted Advisor. Michelle has proven ability to lead cross-functional teams, cultivate strategic partnerships, and deliver innovative solutions that address complex business challenges. Her expertise in leveraging consumer psychology, behavioral science, data analytics, and emerging technologies successfully informs strategic decision-making and market positioning.

Michelle has worked for companies such as Deloitte, IRI/Circana and Procter and Gamble and holds a Masters Degree in Behavioral Economics from The Chicago School of Professional Psychology and is currently continuing her studies there as a PhD candidate in Business Psychology.

Natasha has spent 25 years in insights and analytics, consistently doing the same thing: taking what's new and turning it into something that makes money. She built social listening into a commercial offering before most agencies took it seriously, brought digital behavior data into journey mapping, and has been deep in AI-powered product development well before the rest of the industry caught up.

Her path runs through global insights organizations like GfK, Kantar, and Material, where she built and led teams with full P&L accountability, launched digital research divisions, commercialized analytics platforms, and drove transformation initiatives that repositioned entire service portfolios.

Today, Natasha operates on two fronts. Through Intellogue DDW, she advises insights and analytics agencies on growth strategy, product commercialization, AI strategy, and go-to-market execution. As Managing Partner at Social Lens Research, she is building Social Lens Library, a subscription-based ethnographic video platform that gives brands continuous access to consumers' lived experiences and ethically sourced video content for AI training data licensing and synthetic persona development. She brings the rare credibility of advising on product strategy while actively building and scaling one of her own.

Jennifer is a certified Coach & Team Development Consultant with a passion for helping organizations build high-performing, engaged, and resilient teams. In her capacity as Founder & CEO of Triple W Forum and as a Founding Partner of The Soul of Leading Institute, Jennifer has been partnering with global corporations for over 20+ years across various industries. Jennifer empowers leaders and teams to navigate challenges, improve collaboration, and drive meaningful results. Jennifer's work uniquely combines rigorous assessment data with facilitated dialogue, helping teams move from insight to real, sustainable shifts in how they work together.

Gary is a general management leader with 25+ years building and fixing businesses across the insights and research ecosystem. He's known for financial acumen, strategic clarity, and the ability to see what's actually broken when a business stagnates or declines.

Gary co-founded Interscope, a shopper marketing and research firm, growing it 5x over six years before positioning it for acquisition by GfK. Inside GfK, he held multiple Managing Director roles, running portfolios spanning FMCG, healthcare, automotive, e-commerce, and financial services. His work included reversing a five-year sales decline at Etilize (a tech-driven e-commerce business), transforming a struggling US tire panel into an industry standard, and leading integration and restructuring across large-scale mergers.

Gary is most often pulled into situations where profitable growth has stalled—not because of market conditions, but because of misaligned strategy, bloated operations, or unfocused positioning. He understands that growth requires discipline: knowing what business you're actually in and who you serve.

Gary holds an MBA from the Wharton School and a BA in Economics from Princeton University.

Scott has spent his career figuring out why people think what they do and do what they do, then using those insights to inform decisions that actually matter. He's built two insights and analytics departments from scratch: one at Luxottica Retail (a $3.5B consumer company) and one at Lovesac, a high-growth furniture startup that scaled from $65M to over $700M in seven years.

Before that, Scott spent seven years working on P&G businesses—both as an external agency partner and inside the Consumer and Market Knowledge group. He led global insight work for Oral-B, helped develop launch communications for Febreze, and shaped brand strategy for Swiffer. That P&G foundation taught him how insights function inside disciplined, high-stakes environments where the cost of being wrong is high and the value of being right compounds.

Scott is known for focusing insights on the highest points of business leverage—not just answering questions, but identifying where understanding the customer creates competitive advantage. At Luxottica, he led a team serving seven specialty retail brands and became an internal thought leader on brand positioning and communication strategy. At Lovesac, his insights work drove key decisions across communication, branding, customer experience, and product innovation. He's also run his own fractional insights practice for eight years, helping founder-led companies build their first insights capabilities.

Scott believes insights should create an almost unfair advantage—but only when they're deployed against real business leverage, not buried in reports. He's overseen $20M+ in research spending and knows the difference between insights that inform decisions and insights that sit on shelves.

Scott holds a BS in Marketing from Miami University and an MBA from the University of Cincinnati.

Ian is a strategic insights leader with 15 years of experience helping consumer, retail, technology, and subscription businesses turn customer understanding into commercial advantage. He has served as a trusted partner to executive teams at some of the most recognizable brands in the world, shaping the decisions that drive growth, innovation, and market relevance.

Throughout his career, Ian has held senior leadership roles at Bath and Body Works, The Walt Disney Company, Adobe, LegalZoom, and Walmart, with earlier experience at GfK. Most recently, he served as AVP, Enterprise Strategic Insights at Bath and Body Works, where he shaped enterprise strategic decisions across the portfolio. At Disney, he built product and customer intelligence capabilities during the Disney+ launch and global expansion. At Adobe, he rebuilt customer intelligence and VOC systems. At Walmart, he supported major growth bets including Online Grocery.

Ian brings a rare combination of pattern recognition and operating discipline. His work sits at the intersection of consumer understanding, market dynamics, and executive decision-making — the place where organizations often have more information than clarity. He has spent his career building the systems, operating cadences, and strategic narratives that keep insight alive inside the business, long after the research is delivered.

In 2026, Ian founded IRM Strategic Group, a boutique advisory focused on consumer intelligence activation for consumer brands, using curated AI agents inside Microsoft Teams to turn existing research and market intelligence into decision-ready answers.

As a member of The Collective, Ian brings a true client-side lens — having spent years owning research budgets, evaluating firms, and deciding what gets funded and what gets ignored. He is especially effective at pitch feedback and story sharpening, pressure-testing whether a commercial narrative will land with a senior client-side buyer, and making targeted introductions across his network in CPG, retail, and DTC insights and marketing leadership.

Joe brings decades of experience at the intersection of brand strategy, shopper behavior, and consumer insights, first inside some of the most demanding CPG environments in the business, then building and leading research and consulting firms of his own.

His career started on the brand side at Bristol-Myers Squibb, Church & Dwight, and Johnson & Johnson, where he led product development and launches across household and personal care categories. That foundation gave him firsthand experience making decisions with imperfect information under real business pressure.

He carried that perspective into consulting, co-founding Interscope in 2004, a shopper marketing and category management firm he helped grow fourfold before its acquisition by GfK in 2010. Inside GfK, he spent more than a decade as an EVP leading a team of researchers and consultants serving major retailers, tech companies, and CPG brands, including Google, Microsoft, General Mills, Nestlé, and Johnson & Johnson. He created and scaled Futurebuy, GfK's syndicated global shopper study, from a five-country thought leadership exercise into a 35-country, 18-category commercial product.

Joe is most often pulled into growth and innovation conversations, where a brand needs to find its next lane, and the research needs to point somewhere, not just describe. He has a keen eye for the gap between what brands believe consumers care about and what consumers actually care about. His worldview is direct: brands consistently overestimate how much they matter to the people they're trying to reach, and the firms that accept that truth earliest tend to build the most durable strategies.

He is the founder and CEO of JFB Growth Partners, a project-based consultancy focused on shopper marketing, category management, and strategic consulting for CPG and retail clients.

Tom is a seasoned strategic insights and advisory consultant with a track record of scaling businesses, building high-performing sales organizations, and driving revenue growth across industries. He has held senior leadership roles at NielsenIQ, Ipsos, and Vision Critical, where he consistently delivered multi-million-dollar growth, launched innovative service platforms, and integrated insights into market strategies. Known for his ability to structure teams, optimize go-to-market approaches, and lead organizational transformations, Tom brings deep expertise in sales leadership, insights activation, and business expansion. He holds a BBA in Marketing & Economics from Pace University and completed the Executive Leadership Development Program at Columbia Business School.

Aidan is a founder and strategist who has helped companies ranging from Fortune 50 enterprises to pre-revenue startups build and grow their businesses.

He spent nearly a decade in corporate innovation in the Bay Area, helping some of the world's largest companies test and deploy emerging technologies and business models. He also led workshop design and facilitation for corporate executives, helping leaders identify new growth opportunities through design thinking and scenario planning. Clients included Procter & Gamble, Coca-Cola, Mondelēz, Sanofi, and Whirlpool.

In 2025, he launched GhostFounder to help B2B startups and small businesses expand key partnerships, improve workflows, and scale.

Aidan has been a working musician for over 10 years and has performed all over the United States.

He studied Supply Chain & Entrepreneurship at Miami University and Strategic Foresight at the University of Houston, and he is currently studying Theology at The Catholic University of America. He lives in Cleveland, OH.

Grover has spent 15+ years running product and go-to-market inside enterprise technology companies, most of it in telecom, hardware, and connected devices.

At Poly, he built a legacy hardware business into a $100M+ ARR subscription line and retrained a 10,000-partner channel in 180 countries to sell it. At Verizon, he commercialized network APIs and network slicing, and took an at-risk messaging category to 2x revenue without cannibalizing the base.

He also advised 61 early-stage ventures at the Canadian Innovation Centre, a cohort that has since raised $549M in disclosed funding. He still ships AI products end to end alongside the advisory work.

Today he runs Supergrover.ai, a fractional product and GTM practice for mid-market companies.

In The Collective, Grover brings the product lens: can it be built, and where does the next dollar come from?